But do exhibitors know why those potential customers are attending? If not, companies are missing a great opportunity to respond to specific needs, build better relationships and close sales.
Find out why prospects go to trade shows and how that can direct trade show strategy.
Surveys show over and over that prospects and customers are attending trade shows to learn.
Making customer education part of your marketing strategy may well be your ultimate relationship-building endeavor.
CMOs looking at customer education options should explore the ROI for exhibiting at trade shows.
To find out more about how a customer education strategy at trade shows can help increase sales and build better relationships, we invite you to call Rob Murphy, MC² CMO, 845-639-8631 or email firstname.lastname@example.org.
Trade Show Executive: Research Roundup
16 Powerful Stats on the Value of Trade Shows
Exhibit Surveys: statistical norms for trade show audience quality, audience activity and exhibit performance indicators
2014 Young Professional Attendee Needs and Preferences Study
7 critical trade show mistakes you’re making and don’t know it
IAEE Newsbrief – http://exclusive.multibriefs.com/content/7-critical-trade-show-mistakes-youre-making-and-dont-know-it/travel-hospitality-event-management